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The best way to convert website traffic into leads is to send them through a page that's usually called a lead, optin, or squeeze page. While people often use different names to describe this page, the goal for all of them is the same: offer an ethical bribe in exchange for someone giving you their email address. That's the core of the optin funnel.

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The best way to convert website traffic into leads is to send them through a page that's usually called a lead, optin, or squeeze page. While people often use different names to describe this page, the goal for all of them is the same: offer an ethical bribe in exchange for someone giving you their email address. That's the core of the optin funnel.

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The best way to convert website traffic into leads is to send them through a page that's usually called a lead, optin, or squeeze page. While people often use different names to describe this page, the goal for all of them is the same: offer an ethical bribe in exchange for someone giving you their email address. That's the core of the optin funnel.

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